Tips to make your pole advertising immensely effective
Outdoor advertising has becoming an unavoidable feature of urban landscapes. From old-fashioned wall-painted ads, we have moved to stylish and more eye-catching digital hoardings and signboards. Pole advertising has become popular because of three reasons - they grab attention once aligned on multiple poles on the same road, leave a long-lasting impact, and provoke viewers to take some action.
Here we discuss how to maximize the effectiveness and impact of Pole advertising to get maximum profitability especially in a city like Mumbai.
When you compete for momentary attention of the customer with hundreds of other brand messages, it becomes all the more important to check effectiveness.
Despite reserving the perfect location, it is down to the creative capability of the advertising agency to cut through the clutter and make the advertisement really impressive.
A few tips to stand out distinctly on pole advertising:
Be precise with a punch
Remember, your audience is always moving when it watches your hoarding. Hence, the already short attention span shrinks further.
Hence, your creative team has to be fertile in conceiving ideas. It is important that the communication has a clear message, which can be understood within three seconds. It is because that much attention time is available when people look at an advertisement while they are moving.
Also, the headline should be short so that a person who is walking, riding on a bicycle, or driving should grasp it quickly. A short message with a clear headline can be easily recalled.
Make sure it resonates the current content
Is there any point in informing people about an event that happened two months before? No, it does not make sense. Instead, it is a wastage of expensive space on the pole advertisement.
The ad must stay relevant to the audience and location and current events. Thus, you keep the pole advertisement impactful and relatable.
A consistent “Call to Action” (CTA)
A pole advertisement is not effective if it does not call users to take some action. For that, you must include a clear, precise, and attractive CTA (Call to Action) phrase in the content.
For example, it could be “Visit our showroom 500 meters away from here” or “Call xxxxxx number now to get the discount offer”.
Thus, whether the viewer looks at the pole advertisement for two seconds or ten seconds, he knows what he is is supposed to do.
Take the ‘digital advantage’
The digital technology opens new avenues and a plethora of features over traditional pole advertising. You can make use of graphics, animation and rotate the information to keep the content fresh.
Use your creativity up to the maximum extent to get benefited from digital flexibility.
Measure its effectiveness
It is not enough to have great pole advertisements. It is equally essential to measure its effectiveness. What impact has it created? You can do it by collecting feedback from several people. Make corrections based on it.
As more people adapt to this medium, you need to keep on expanding the leaning curve. Tweak it till you get the desired results.
Bulk SMS Services with Database
To get success in the fiercely competitive market, you have to be well-connected with your customers. And to do that effectively, you need faster and more efficient tools.
Amongst the choices available, bulk SMS is considered the best. Not just because it is easy and convenient, but because of its tremendous success rate.
Statistics prove that 98% of all text messages received in the mailbox are read, and 95% of all text messages are read within three minutes.
Hence, using bulk SMS for customer communication is the success mantra in modern times.
Bulk SMS service enables you to interact with your customers (existing and potential) effectively. It can deliver valuable information and keep them posted about the latest.
Vivitsa Advertising is a leading online marketing company in Mumbai that offers comprehensive online marketing solutions for business.
With 15+ years of rich experience in the niche, it gets the pulse of the market accurately and helps the clients to design the right business strategy by using bulk SMS services effectively.
Excellent online bulk SMS services
Whether you want to send bulk messages to individual customers or groups, Vivitsa Advertising makes it simple by offering an advanced SMS messaging platform. It is one of the best in the class platforms that suit the need of every client.
When your competitors are getting benefits of bulk SMS marketing to generate leads and sales, why should you be a laggard?
Get enrolled with Vivitsa today and build strong relationships with your client base. Send bulk SMS regularly to get customers and maintain brand loyalty.
Things that make Vivitsa special
- Powerful SMS sending platform to take your business at new heights
- SMS delivery across all mobile networks in India
- Uninterrupted service with 99% uptime
- Instant account activation
- Affordable price
- Database security features keep your data safe
- Dedicated bandwidth for SMS
- Delivery reports
When you are looking for reliable, speedy, and efficient bulk SMS for your business, Vivtsa is the right choice.
Regardless of what business you are into, it ensures outstanding services to send online bulk SMS at pocket-friendly rates.
Technological excellence is the gamechanger
Vivitsa Advertising is the top-notch bulk SMS provider. It focuses on the development of knowledge-based solutions that can transform the business of the clients.
It is a globally recognized brand for its digital marketing and communication services.
The whole spectrum of clients trusts the company; from fresh startups to established long-running businesses.
Being an experienced bulk SMS provider, it has a good grip over the market dynamics. Hence, Team Vivitsa works closely with the businesses throughout the relationship.
From technology to design, and content to formatting; Vivitsa ensures that proper guidance and handholding is provided to clients.
By creating a personal rapport, Vivitsa understands the requirements better and designs customized bulk message solutions according to the business needs.
How does your business get benefited by bulk SMS?
- Bulk SMS is a valuable marketing tool that makes the cumbersome work of marketing campaign cost-effective and straightforward.
- When you reach a broad audience simultaneously, the probability of getting business leads high.
- Increased business visibility means more traffic to website traffic. It results in better profitability.
- Bulk messaging service is cost-effective. Hence, you do not have to worry about the bottom line.
When an experienced and seasoned service provider such as Vivitsa assists you in managing bulk SMS, better results are guaranteed.
Using the optimized system to send messages in scheduled time, you can reach potential and existing customers in one go.
Customized packs make it more lucrative
“One size doesn’t fit all”
Vivitsa knows that the needs and aspirations of each client are unique. Hence, the business plan should also be in line with it.
Hence, the marketing team sits with the client and derive a customized bulk SMS plan which fulfills the needs of every individual patient.
Why is Vivitsa Advertising the right choice?
It is because you get a team of professionals there which designs an atomized system to send messages using a robust and dependable platform.
Highly competitive packages and state-of-the-art technical platform make it different from others. Send your requirement details and get bespoke bulk SMS solutions that suit your business needs.
Bulk SMS is an effective mode of communication that helps businesses to connect to widespread audience. It has brought a transformational change in many businesses. Sending business updates and sharing important information becomes a matter of click.
Get a higher lead conversion and establish a better rapport with the customers.
Future of SEO
A wise author once quoted, “We are all tasked to optimize ourselves.” But it is noteworthy that even the most optimal things created by us can be bettered- remodified and restructured, with time. This is can be a result of excessive competition, the will to thrive or plain desire to achieve prominence. Search Engine Optimization works on the same principle- Optimizing content as per the viewers. And though the importance of search engine optimization services provided by content offering websites, infomedia houses and digital marketing firms cannot be overstressed, one question remains- what does the future of SEO look like?
The truth is that information with regards to SEO tools and application is easily available over the internet and the number of tutorials for the same is endless. But what no one talks about is what happens now. So can Search Engine Optimization be optimized as a tool?
An important fact that with regards to SEO analytics is that the field is diverse and almost never ending when it comes to the techniques attached to it. One such example of this is the slow change in technique with respect to keywords. Although the major focus still stands on “keywords” to become a hit on any search engine, a slow shift can be seen as the technique becomes more “topic” focused. Similarly, like any other technical tool or aid present over the internet these days SEO is bound to be ever changing rather a much eloquent way of putting this up is- SEO tools get updated so that viewers find your article at the top of their search.
Some new strategies that already indicate the future of SEO include:
Algorithm Updates:
The key to keeping in touch with any kind of tech advancement is to keep oneself updated. Your viewership or readership will hardly change their search trends but your competitors work fiercely to change their tech trends to up their game. Use algorithms to beat them at each step and to make your content top searches. Since major search engines update their algorithms routinely, the goal should be to keep the focus on these updates as well and change as per requirements.
Catch up with google:
If you think you only have to keep up with your rivals, you need to look at the machine learning systems constructed by google. These systems are not just smart enough to understand and learn, they are smart enough to implement. The “keyword” focus has evolved because of these programs which don’t just look at content in an objective way anymore but also consider what the viewers are looking for.
Find the audience:
To increase viewership you should not just bank on people to find you. Follow the audience. Discover and explore the niche websites potential readers are surfing on. The future of Search Engine optimization lies beyond the search engine itself. With various multimedia platforms opening up and various ways of spreading content budding, it is essential to be accustomed to all of them.
Bulk SMS Services
Bulk SMS services in Mumbai is widely known to the local public nowadays. The age of digital media has brought together various solutions and answers for both the users and providers and bulk messaging services stands to be one of them. Bulk SMS service is a simple service of sending multiple messages on multiple devices by just one click. It is an interaction between the sender and the multiple receivers on the other end. These senders can be anyone from multinational corporations to internet service providers to online shopping retailers.
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UNDERSTANDING THE NEED FOR BULK SMS SERVICES:
Today’s fast revolving world needs new service solutions that get a lot done in a little amount of time. Efficiency and convenience are top searched qualities in modern day facilities. Bulk SMS services fit these criteria and offer much more in terms of pricing, assistance, communication and speed.
Communication:
There are various ways to market just about any product launched by using the social media. This is widely known as digital media communication. But often companies look for a more refined customer base to communicate with. This is where mass communication comes to play and bulk SMS services allow conveying a crisp, to the point message to the targeted number of people very quickly.
Ease of assistance:
Generally the point of using mass communication instead of media communication is to reach a specific set of audience or customers. These are the already registered customer base or the target potential customers. The technique is used to assist in a customized way according to the wishes of the sender.
The assistance of bulk SMS can be used to send to a large number of people or a tiny selected group allowing customization while saving both money and time.
Speed and personalization:
One of the most important reasons why bulk SMS services are still widely needed is because of their rapidity in reaching the customer base. The services are instant and therefore appreciated. Another major quality is the option of editing and managing personalized messages in any way the sender wants.
Pricing:
Bulk SMS sevices are a very cost effective method of sending messages to a group. The technique conveys messages to a number of receivers at the same time keeps the per message cost comparatively lower.
APPLICATIONS OF BULK SMS SERVICES
Communication has been an important tool for people to grow right since the inception of mankind. Nowadays it is a requirement that businesses cannot do away with. Many industries, banking corporations, multinational companies use bulk SMS services to communicate with millions of users across the globe to maintain the character of their business and to be in good terms with their customer base.
- Marketing: Various industries make abundant use of the services to market or advertise out their products. New launches, discounts, sale etc can be communicated to the customer base using bulk SMS services.
- Awareness: Various sectors use the bulk SMS services frequently not just for marketing but also for spreading awareness for new mandates and policies. These policies may be about the internal working or could be the government brought rules that may be applicable with respect to the company.
- Security: Recently this technology is used by banks, credit card companies, digital account providers etc. to cut down on credit card or account related frauds and notifying the user whenever there is any suspicious use of an account.
- Correspondence: Bulk SMS Service helps the user send personalized messages to a few focused individuals when need be. It helps the companies to understand the people around them also they understand the requirement of people and this correspondence can be made two way by providing a method to connect back in the message itself.
- One time passwords: A lot of use of this service goes into generating one time passwords or OTPs for various situations as per the demand of the sender. Card transactions, digital account opening, number registration, subscriptions are a few examples where hassle-free and safe OTPs are generated to be used by the customers individually.
- Feedbacks: Bulk SMS service can be used to provide the customers with a feedback facility so that the company developer working on the business relationship development can make modifications, specifications and upgradations according to the user.
ADVANTAGES YOU CAN’T MISS
- Bulk messaging allows several people to read the same message at the same time. Communicating with many people at once is the most important advantage offered.
- It restricts spam and allows the sender to custom send the message to selected customers.
- Bulk SMS services save a lot of time since one message can be sent to many people in one click.
- It is the most non-intrusive way of communication. Calling customers can be a fuss to both the sides while a message can be sent and checked by the other whenever convenient.
- Bulk SMS services are the best way for targeted publicity of your product. Registered customers or interested customers can be focused so that both time and money is saved.
- It is a boon for start-ups because of the efficiency and affordability. It is also noteworthy that new sectors that conventionally did not use bulk messaging services (like education institutions, stock market advisers) are slowly venturing out to its possibilities.
- It is not restricted by national barriers and bulk SMS services can be used equally effectively for international customers.
- The message can contain a variety of attachments to attract or make aware the customers. This includes links to websites, pictures, or any information personalized for a group of persons.
WHY CHOOSE VIVITSA FOR BULK SMS SERVICES IN MUMBAI?
Vivitsa is a premium advertising agency and bulk SMS services provider in Mumbai. It focuses on providing information or knowledge centered technological solutions. It is based in the communications and corporate hot spot of the country- Mumbai, Maharashtra. It stands to be globally recognized for its communication and digital marketing skills and caters to give a platform where businesses and their customers can come together to share information.
Vivitsa is a valued name in providing bulk SMS services. We support, guide new start-ups as well as established long run businesses that seek to widen the communications line with their customers. The company as a bulk SMS services provider works very closely with the businesses throughout the entire relationship and thus this includes not just providing technical help but also help with the design, content and any other assistance needed as per your satisfaction. The feature of that added personal attention that the company offers its customers is hard to miss. Since the point of attention for each business differs Vivitsa sees to all your market requirements and accesses information to run an analysis. This is further discussed with you and is used in your custom bulk messages according to your business needs.
Content Marketing Company in Mumbai
Since the whole world is ruled under digital technology. Content Marketing through online media is a very relevant way of promoting your brand, product or services. This can be done by blogging and sharing experiences on social media & YouTube and many more ways.
Interesting content attracts eyeballs and a number of new ways have evolved to make content appealing. Content can include graphics, videos, informative text, humorous and satirical posts, etc. Great content generates more traffic, gets more likes and shares and builds trust in visitors.
Need for Content Marketing
Content Marketing can be used as a marketing technique to contact potential customers not necessarily with the intention of having them to buy something immediately. The main aspect of content marketing is to create a long term customer relationship. Content marketing is profitable for any type of business. Let us see how-
- Boosts Brand Awareness - In small businesses creating and increasing brand awareness is done by content marketing. Consistency is the key to long term success. Publishing fresh content at regular frequency means creating many opportunities for a target market. Your brand becomes familiar to them and goodwill is created.
- Ensure Cohesiveness- Most campaigns involve multi-channel distribution where content is spread out across a variety of media.
- Patterns Analysis- Content Marketing requires perpetual tinkering and tweaking. Some techniques may work quickly while other may take some more time. By obtaining feedback and analyzing data, you get to know which are the most important things to focus on and which part needs most of the attention.
- Higher Visibility in Search Engines - Every new post you add to your blog is another page that Google’s going to index. More pages don’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for search queries.
- Customer Relationship - Greater brand reputation can help increase size and recognition of your audience, but great content can also increase followers as well as generate strong relationships with readers & customers. Using personal brands of individuals to write and share content could develop a more personal relationship with your company.
- Increase ROI – Content Marketing only costs time. It’s incredibly cost-effective and even better, it offers compounding returns. Through time your return could be worth 100 times your investment. It is inexpensive, safe, available for anyone in any industry and beneficial in several different areas.
Why Vivitsa.in?
Based in Mumbai, Vivitsa is an online advertising and Content Marketing company which provides services to amateur as well as well-known business houses.
We are a Mumbai based marketing agency that offers content marketing solutions by analyzing consumer behavior and customizing content design and strategy
Contact us for your content marketing requirements!