why learn photoshop?

5 Reasons Why Photoshop Is The Best Image Editing Software

The process of learning is perpetual in Photoshop. You have literally hundreds of tips and tricks that can boost the productivity. This article discusses some useful, but lesser known things that you can do using Photoshop. It also talks about some incredible skills that are essential for every user.

why learn photoshop?

Five things you didn’t know possible using Photoshop

Well, you might know about popular features of Photoshop, but as you read this article further, I am going to reveal some incredible things that you didn’t know possible using the software. This flexible, feature-rich image manipulation software gets empowered further as Adobe releases a new version of Photoshop. New dimensions of design enhancement get added. New plugins and workflows get introduced.

Want to enhance the Photoshop experience by doing a few things you never imagined about? Here are five most amazing ones. These are equally exciting from novice users to experts.

  1. Want to get rid of perspective errors? It is possible with the feature available in the software. Go to the Edit option and choose Perspective Warp. Click on the image and activate the grid. Now you need to only align the grid to the right perspective. It makes a tilted perspective vertical. Deactivate the grid by clicking the Warp button on the Menu. Drag the pins and make the building straight. Once you are done, click on the checkmark. The changes are applied to the image. Isn’t it simple and user-friendly?
  2. When you enlarge a bitmap, it becomes blurred. Want to do it without compromising on the sharpness of the image? Photoshop does it for you. The quality loss is so negligible that you won’t even notice it. You need to go to the Image Size option in the Image menu. There is a Resample option in the bottom. It has further sub-options to control the quality of the image. You can increase the size without making the image blurred.
  3. When you have similar images where similar change has to be applied, it becomes quite boring to do it again and again. No need of doing repetitive, mundane work. You have the option of applying the change to multiple files. What you need to do is; load multiple files into a single document. Apply effects on the stack; it’s done! You have the flexibility of skipping a few images in the stack. Load the files first to the stack by clicking File-Script-Load files. This facility gives great flexibility and convenience.
  4. Conversion of format to a batch of images is possible using Image Processor option of Script sub-menu of File menu. When you are required to change format quickly, this tool is incredibly useful. It is possible to control compression and compatibility settings without hassles. You can save the image in any of the popular formats such as JPEG or TIFF.
  5. You can reverse the preference file settings to the default settings if it is causing trouble. Undoubtedly, preference file is a convenient way of applying settings, but it causes strange problems sometimes. You spend a lot of productive time to isolate the fundamental cause, but nothing happens. The situation is more troublesome when your system goes pathetically slow and crashes. There is a simple way of removing the settings of preference file. You need to go to the directory structure and delete the file. Now close the Photoshop session and restart. New preference file with default settings will be created automatically.

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A few incredible Photoshop skills you must learn

Everybody knows that Adobe Photoshop is the best software for image manipulation of professional levels. It is a multipurpose, versatile tool which is equally useful for website designers, layout designers, and product designers. Whether you are a novice user or intermediate, it is highly important to learn a few skills that are useful in the day-to-day application of Photoshop.


Layers make the work easy and manageable. You can decide the order images get displayed. Also, you can manage project easily by keeping parts of it separate. Layers menu allows you to group or merge layers. Also, you can duplicate layers using the menu. The layer is the best way of overlapping images without any problem. It offers superb control on the design and layout.


It is the fundamental tool when you work on Photoshop platform. Therefore, it is highly important that you learn the basic and advanced skills of using it. When you master the use of brushes, it gives a good understanding of other tools such as clone stamp or eraser. Three things you must learn; how to use the right brush for the right purpose, how to decide about the hardness and size of the brush, how to change brush flow or opacity as per your requirement.

Transform Tools

When you want to resize or manipulate images, no tool can beat the Transform tool. Free Transform tool is the best choice because it gives choices to rotate, skew, scale, or distort images. There are multiple combinations possible by using Shift, Alt or Ctrl keys. You can use them for creating wonders using Photoshop.

Masking tool

Different types of masking are useful in performing different things. When you use brush or selection tools, masking allows you to isolate certain portion of it. You can make required changes later in the masked portion. Selective rendering of the image by making part of it invisible is the basic purpose of masking tool.

Clone Stamp

When you grab the fundamental skills of Photoshop, now it is the turn of using the Clone Stamp. Yes, it is indeed a great fun using clone stamp. It copies a certain portion of your image canvas for retouching purpose. You will find several adjustment choices just like the Brush tool. It takes some time to learn the use of it. However, once you are familiar with it; you can create wonders using clone stamp.

Selection Tools

Though there are several selection tools in Photoshop, two are most widely used. They are Lasso and Marquee tools. Lasso is very much useful for freehand drawing whereas the latter is useful in creating ellipses, single pixel rows and columns, or rectangles.

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SEO Services in Navi Mumbai

SEO Company in Navi Mumbai

SEO Services in Navi Mumbai


For a single word search engines offer indefinitely large number of results and it isn’t surprising that the user traffic drops significantly from page 1 to page 2 of the search results. But one can focus this user traffic by using proper marketing methods- to talk specifically one of those methods today is through SEO. Search engine optimization stands to be one of the top aims and struggles of any business (online or offline) today. VIVITSA- digital marketing, a professional SEO company in Navi Mumbai, stands strong with you as an answer to all your online marketing and SEO related woes.

Respected techie Jeffrey Hammerbacher once stated “the brightest minds of today are thinking about how to make people click ads” and this very sentence gives an idea about the level digital marketing has reached today. With the increased amount of competition within businesses the smartest marketing is through ads. But with the search engines around, the new challenge is getting noticed amongst a plethora of similar ads. A professional SEO company helps your business overcome this challenge by providing you experienced experts who know the tricks of the trade while dealing with online marketing.

Why underestimating hiring a SEO company a mistake?

SEO isn’t merely a trend in Navi Mumbai today. With several companies and SEZs, Marketers are investing more and more to get the essential exposure they need on search sites.
There are a few things that only experts can help you with. Experienced SEO companies know certain tricks that help establish an identity of your business on the virtual screen.

As a premeiere SEO Company in Navi Mumbai, Vivitsa helps you in-
1. Avoiding duplication.
2. keeping intact the relevancy.
3. Ensuring quality content.
4. Originality.
5. Updated according to the market.
6. Capturing the user’s interest.

Although the tasks may seem simple enough they are highly difficult to comply with in the long run. Our SEO Company based in navi Mumbai centred in the business capital of the country promotes your business before the user traffic to help attract a wider clientele. It ensures fair competition amongst those within the same businesses and at the same time gives an edge to help create an identity for your brand. Combining good research, expertise, web tools, general & content based marketing, good hosting, apt visual representation and apt analysis of your data we promise to help evolve your business in this digital age.

Vivitsa is a professional SEO Company in Navi Mumbai that has the capacity to bring unique strategies especially customized according to the needs of your business.

The world of marketing simultaneously becomes easier and harder each day. The web gives us new opportunities to flash our businesses on wider platforms but at the same time increases potential competition at a steady and fast rate. Search engine optimization helps give your business a fair chance before it gets blanketed and the path to achieve that is only through an experienced SEO company in Navi Mumbai which gives you optimal consultation in the area.

Content Marketing Strategy

Content Marketing Company In Mumbai

content marketing company in mumbai


Gone are the days when people would flip through a magazine, surf through television or check out banners to know a product better and decide to buy them. Methods of marketing have changed tremendously through the years. With a world connected on a global scale by the internet it has become easier to seek out information about a product on the internet. Smart marketers understand that in these modern times traditional marketing isn’t the only answer left for them. The need to switch to modern forms of marketing is thus of importance for any business to stay connected with its consumers as well as create potential consumers in the market. In a competitive market like Mumbai, media companies like Vivitsa provide new options to business houses for them to stay in the competition and in check with the times. Content marketing is relatively new terminology in the world of business and though most have a fair idea of it they don’t really understand the concept all in all.

What is content marketing?

Content marketing is simply providing your consumers with information so as to attract and retain buyers. In simple terms it is a strategy to clarify and simplify a product in front of social media so as to clutch more clients. This information is continuous, relevant and valuable. It is provided through articles/ blog posts, social media post, graphics, videos, podcasts, E-newsletters. This in turn helps the buyer know the product or service better with it being focused in such a way so as to reach a well-defined audience.

Less is more

Even though social media is available and free for unlimited use, content marketing aims to do the exact opposite of that. Marketers know that long irrelevant ramblings do not catch the attention of the consumers for long. Content marketing looks forward to marketing the relevant content or portion and eliminating the rest while at the same time catching the interest of the relevant clientele. Since it is hard for business houses to understand and streamline the communication of their own product, content marketing agencies help by playing the role of the intermediates.

Based in Mumbai, Vivitsa is an online advertising and content marketing company which provides services to amateur business houses as well as a well-known business houses with online marketing strategies to increase their sales. Even though both types of business have different needs the goal is to know the customers well, understand their needs so as to provide services and products that are up to the mark, draw more customers and to communicate the content of their idea.

We offer advertising solutions by analyzing the consumer behavior and providing the content that will target a specific kind of consumer. Thus guaranteeing a bigger market for your product.  Content marketing services help reduce overall costs of businesses as a team of trained professional already handle your brands marketing for you. Besides Content Management being as extremely efficient it’s easier to now maintain control and a check over the content provided for the product.

Optimization, to the point

Marketing and efficient advertising are needed to move forward in the competition today. Content marketing agency in Mumbai, Vivitsa Infomedia provides services to assist your business to do so.

Advertising Agency In Navi Mumbai


Communication is one of the biggest achievements of the human race. What started with classifying random sounds to be used as signals turned into using tech to promote ideas. Advertising is not a new concept in the world of media and communication but it is now that advertising is being recognized for a wider purpose altogether. It is not just about making a brand or a name famous; advertising is all about making the "idea" famous. And an advertising agency that helps communicate the idea of your brand ensures a better business of your brand.

advertising agency in navi mumbai


Vivitsa is a premium advertising agency in Navi Mumbai that understands the needs of both established brands and young brands today. Business houses know that advertising is as important for named brands as it is for new brands. But, the requirements of both are varied. Where the already established businesses are looking to reach a wider population with the use of new tools of technology; amateur businesses seek to stand out, not die in the competition and to keep all expenses tight.

Understanding the value of each, we provide digital marketing services, website design, brand building, social media marketing, and content writing and SEO services.


This century gave birth to social media and advertising agencies were quick to use the new platform for their clients. Western industrial competition and the economic philosophy of today instruct brands to create a unique identity on social media. To be highly noticed among the various posts in the newsfeed of a social site is the aim of all businesses. A good advertising agency provides you with the opportunity to do exactly that. Creative personnel with fresh minds help take off a part of the business’s burden. It saves costs and ensures experienced heads to deal with all customer communications woes.

Though social media is high up on the rise one simply cannot ignore the print media. Contrary to popular belief there was actually a GROWTH of 5.8% in media in the year 2014-15.

Not only do the newspapers survive on advertisements but advertising agencies depend on print media to better perform their work. Advertising focuses on communicating with even hard to reach customers and an adept advertising agency cannot ignore the role of newspapers and magazines while doing so.

Vivitsa is the ideal advertising agency and marketing guru you want for your business. No business requirement is the same as another, so we give your brand the personal touch it needs. Individually analysed advertising plans, Content streamlining to target the correct clientele, rates and plans to keep your wallets smiling and the Mumbai based set up make everything just right.

Distinguished Advertising Agency In Navi Mumbai

We are an advertising agency that understands the art of communication, the science of the market and the west influenced commerce while at the same time grasps your requirements and market expectations. Vivitsa is a distinguished advertising agency that combines print media with digital media and is ideal to help your business establish a distinguished brand name.

SEO Services in Navi Mumbai

SEO i.e. Search Engine Optimization is a service provided for a variety of search engine ranking issues and deficiencies. These are basically a set of rules that can be followed by website owners to optimize blogs and pages for search engines and thus improve their search engine rankings.
SEO Services in Navi Mumbai

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives.

What do SEO Services provide to your business?

  • Easy Accessibility- An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.
  • Business Credibility- Searches make mental notes of the rankings for the terms they enter into Google and other search engines. High search rankings generate a perception with the customer making you more credible in their eyes.
  • Business Traffic - SEO brings your business traffic. Sure, by itself, traffic is not going to make you money. You have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island.
  • SEO is not a cost but an investment- SEO is an investment with a high return. Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO.
  • Crucial part of your Marketing Mix - An SEO services provider must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan and then guide them to effectively implement and manage the most cost effective, high- return strategies and tactics that are aligned with their overall business goals.
  • SEO will help people Find you - your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website won't be a lead generating machine. SEO plays an invaluable role here. SEO gets your business found, noticed and loved.

Why Vivitsa's SEO Services?

Are you living in Mumbai and searching for an appropriate SEO service provider? You are in the right place. Vivitsa is the appropriate company based in Navi Mumbai with skilled, experienced and professional SEO services.

  • Visible results will start to appear as we begin to work on your website
  • Our results will position you to be able to advertise your business through organic rankings
  • With our SEO results, you will make yourself available worldwide.

Trust us with open arms and contact us!