future of seo

Future of SEO

A wise author once quoted, “We are all tasked to optimize ourselves.” But it is noteworthy that even the most optimal things created by us can be bettered- remodified and restructured, with time. This is can be a result of excessive competition, the will to thrive or plain desire to achieve prominence. Search Engine Optimization works on the same principle- Optimizing content as per the viewers. And though the importance of search engine optimization services provided by content offering websites, infomedia houses and digital marketing firms cannot be overstressed, one question remains- what does the future of SEO look like?

The truth is that information with regards to SEO tools and application is easily available over the internet and the number of tutorials for the same is endless. But what no one talks about is what happens now. So can Search Engine Optimization be optimized as a tool?
An important fact that with regards to SEO analytics is that the field is diverse and almost never ending when it comes to the techniques attached to it. One such example of this is the slow change in technique with respect to keywords. Although the major focus still stands on “keywords” to become a hit on any search engine, a slow shift can be seen as the technique becomes more “topic” focused. Similarly, like any other technical tool or aid present over the internet these days SEO is bound to be ever changing rather a much eloquent way of putting this up is- SEO tools get updated so that viewers find your article at the top of their search.

future of seo

Some new strategies that already indicate the future of SEO include:

Algorithm Updates:

The key to keeping in touch with any kind of tech advancement is to keep oneself updated. Your viewership or readership will hardly change their search trends but your competitors work fiercely to change their tech trends to up their game. Use algorithms to beat them at each step and to make your content top searches. Since major search engines update their algorithms routinely, the goal should be to keep the focus on these updates as well and change as per requirements.

Catch up with google:

If you think you only have to keep up with your rivals, you need to look at the machine learning systems constructed by google. These systems are not just smart enough to understand and learn, they are smart enough to implement. The “keyword” focus has evolved because of these programs which don’t just look at content in an objective way anymore but also consider what the viewers are looking for.

Find the audience:

To increase viewership you should not just bank on people to find you. Follow the audience. Discover and explore the niche websites potential readers are surfing on. The future of Search Engine optimization lies beyond the search engine itself. With various multimedia platforms opening up and various ways of spreading content budding, it is essential to be accustomed to all of them.


Bulk SMS Services

Bulk SMS services in Mumbai is widely known to the local public nowadays. The age of digital media has brought together various solutions and answers for both the users and providers and bulk messaging services stands to be one of them. Bulk SMS service is a simple service of sending multiple messages on multiple devices by just one click. It is an interaction between the sender and the multiple receivers on the other end. These senders can be anyone from multinational corporations to internet service providers to online shopping retailers.


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Bulk SMS Services in Mumbai


Today’s fast revolving world needs new service solutions that get a lot done in a little amount of time. Efficiency and convenience are top searched qualities in modern day facilities. Bulk SMS services fit these criteria and offer much more in terms of pricing, assistance, communication and speed.


There are various ways to market just about any product launched by using the social media. This is widely known as digital media communication. But often companies look for a more refined customer base to communicate with. This is where mass communication comes to play and bulk SMS services allow conveying a crisp, to the point message to the targeted number of people very quickly.

Ease of assistance:

Generally the point of using mass communication instead of media communication is to reach a specific set of audience or customers. These are the already registered customer base or the target potential customers. The technique is used to assist in a customized way according to the wishes of the sender.

The assistance of bulk SMS can be used to send to a large number of people or a tiny selected group allowing customization while saving both money and time.

Speed and personalization:

One of the most important reasons why bulk SMS services are still widely needed is because of their rapidity in reaching the customer base. The services are instant and therefore appreciated. Another major quality is the option of editing and managing personalized messages in any way the sender wants.


Bulk SMS sevices are a very cost effective method of sending messages to a group. The technique conveys messages to a number of receivers at the same time keeps the per message cost comparatively lower.


Communication has been an important tool for people to grow right since the inception of mankind. Nowadays it is a requirement that businesses cannot do away with. Many industries, banking corporations, multinational companies use bulk SMS services to communicate with millions of users across the globe to maintain the character of their business and to be in good terms with their customer base.

  • Marketing: Various industries make abundant use of the services to market or advertise out their products. New launches, discounts, sale etc can be communicated to the customer base using bulk SMS services.
  • Awareness: Various sectors use the bulk SMS services frequently not just for marketing but also for spreading awareness for new mandates and policies. These policies may be about the internal working or could be the government brought rules that may be applicable with respect to the company.
  • Security: Recently this technology is used by banks, credit card companies, digital account providers etc. to cut down on credit card or account related frauds and notifying the user whenever there is any suspicious use of an account.
  • Correspondence: Bulk SMS Service helps the user send personalized messages to a few focused individuals when need be. It helps the companies to understand the people around them also they understand the requirement of people and this correspondence can be made two way by providing a method to connect back in the message itself.
  • One time passwords: A lot of use of this service goes into generating one time passwords or OTPs for various situations as per the demand of the sender. Card transactions, digital account opening, number registration, subscriptions are a few examples where hassle-free and safe OTPs are generated to be used by the customers individually.
  • Feedbacks: Bulk SMS service can be used to provide the customers with a feedback facility so that the company developer working on the business relationship development can make modifications, specifications and upgradations according to the user.


  1. Bulk messaging allows several people to read the same message at the same time. Communicating with many people at once is the most important advantage offered.
  2. It restricts spam and allows the sender to custom send the message to selected customers.
  3. Bulk SMS services save a lot of time since one message can be sent to many people in one click.
  4. It is the most non-intrusive way of communication. Calling customers can be a fuss to both the sides while a message can be sent and checked by the other whenever convenient.
  5. Bulk SMS services are the best way for targeted publicity of your product. Registered customers or interested customers can be focused so that both time and money is saved.
  6. It is a boon for start-ups because of the efficiency and affordability. It is also noteworthy that new sectors that conventionally did not use bulk messaging services (like education institutions, stock market advisers) are slowly venturing out to its possibilities.
  7. It is not restricted by national barriers and bulk SMS services can be used equally effectively for international customers.
  8. The message can contain a variety of attachments to attract or make aware the customers. This includes links to websites, pictures, or any information personalized for a group of persons.


Vivitsa is a premium advertising agency and bulk SMS services provider in Mumbai. It focuses on providing information or knowledge centered technological solutions. It is based in the communications and corporate hot spot of the country- Mumbai, Maharashtra. It stands to be globally recognized for its communication and digital marketing skills and caters to give a platform where businesses and their customers can come together to share information.

Vivitsa is a valued name in providing bulk SMS services. We support, guide new start-ups as well as established long run businesses that seek to widen the communications line with their customers. The company as a bulk SMS services provider works very closely with the businesses throughout the entire relationship and thus this includes not just providing technical help but also help with the design, content and any other assistance needed as per your satisfaction. The feature of that added personal attention that the company offers its customers is hard to miss. Since the point of attention for each business differs Vivitsa sees to all your market requirements and accesses information to run an analysis. This is further discussed with you and is used in your custom bulk messages according to your business needs.


content marketing in mumbai1

Content Marketing Company in Mumbai

Since the whole world is ruled under digital technology. Content Marketing through online media is a very relevant way of promoting your brand, product or services. This can be done by blogging and sharing experiences on social media & YouTube and many more ways.

content marketing in mumbai

Interesting content attracts eyeballs and a number of new ways have evolved to make content appealing. Content can include graphics, videos, informative text, humorous and satirical posts, etc. Great content generates more traffic, gets more likes and shares and builds trust in visitors.

Need for Content Marketing

Content Marketing can be used  as a marketing technique to contact potential customers not necessarily with the intention of having them to buy something immediately. The main aspect of content marketing is to create a long term customer relationship. Content marketing is profitable for any type of business. Let us see how-

  • Boosts Brand Awareness - In small businesses creating and increasing brand awareness is done by content marketing. Consistency is the key to long term success. Publishing fresh content at regular frequency means creating many opportunities for a target market. Your brand becomes familiar to them and goodwill is created.
  • Ensure Cohesiveness- Most campaigns involve multi-channel distribution where content is spread out across a variety of media.
  • Patterns Analysis- Content Marketing requires perpetual tinkering and tweaking. Some techniques may work quickly while other may take some more time. By obtaining feedback and analyzing data, you get to know which are the most important things to focus on  and which part needs most of the attention.
  • Higher Visibility in Search Engines - Every new post you add to your blog is another page that Google’s going to index. More pages don’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for search queries.
  • Customer Relationship - Greater brand reputation can help increase size and recognition of your audience, but great content can also increase followers as well as generate strong relationships with readers & customers. Using personal brands of individuals to write and share content could develop a more personal relationship with your company.
  • Increase ROI – Content Marketing only costs time. It’s incredibly cost-effective and even better, it offers compounding returns. Through time your return could be worth 100 times your investment. It is inexpensive, safe, available for anyone in any industry and beneficial in several different areas.

Why Vivitsa.in?

Based in Mumbai, Vivitsa is an online advertising and Content Marketing company which provides services to amateur as well as  well-known business houses.

We are a Mumbai based marketing agency that offers content marketing solutions by analyzing consumer behavior and customizing content design and strategy

Contact us for your content marketing requirements!


budget seo in mumbai

Budget SEO Services Company Mumbai

Search Engine Optimization (SEO) Services result in high rankings which are a major contributor in acquiring leads for the business. SEO is the strategic procedure of optimizing a website to acquire a high rank position for relevant search terms.

SEO Services consist of many matchless techniques that design and develop your website to advance its appearance and make it search engine welcoming. Our job is to be aware about algorithms that search engines utilize and in what way should information be portrayed on websites to make search engines pull those links when users search.

budget seo in mumbai

Why is SEO Important?

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

  • Good SEO practices improve the user experience and usability of a website. Users trust search engines like Google and having a presence in the top positions for the keywords the user is searching, increases the website’s credibility.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Reddit or other social media channels. The people who are keen to read and knowledgeable more about certain topics, tend to share they prefer most with their friends, colleagues and other followers
  • SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit increases search engine traffic and their indirect benefit is having a common framework to use before publishing content on the site.
  • SEO is cost-effective as compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program. SEO provides fairly good ROI.
  • SEO gives you unmatched insight into your customers as SEO generates valuable traffic. Tools like Google analytics track this traffic. The data and metrics are valuable because they give your insight into your customers: how they search, how they browse, the language they use, the technology they use, and much more.

Role of Vivitsa as a Budget SEO Company

Vivitsa is a Budget SEO Company in Mumbai who can improve your rankings at an affordable price  and also without compromising on the attractiveness of the layout. We get you in the top ranking ensuring high traffic so the goals of your company could be achieved at a faster rate. We will ensure to keep your website up to date and thereby ensure your business is visible to the relevant customers.

A variety of SEO Services can be chosen with confidence. Our experience with SEO gives us the confidence to assist you to achieve your ultimate goals. Our team effort ensures that your website achieves the traffic needed by you in a budget which can be afforded by your company.

Contact us for Budget SEO and benefit from our expertise!

why learn photoshop?

5 Reasons Why Photoshop Is The Best Image Editing Software

The process of learning is perpetual in Photoshop. You have literally hundreds of tips and tricks that can boost the productivity. This article discusses some useful, but lesser known things that you can do using Photoshop. It also talks about some incredible skills that are essential for every user.

why learn photoshop?

Five things you didn’t know possible using Photoshop

Well, you might know about popular features of Photoshop, but as you read this article further, I am going to reveal some incredible things that you didn’t know possible using the software. This flexible, feature-rich image manipulation software gets empowered further as Adobe releases a new version of Photoshop. New dimensions of design enhancement get added. New plugins and workflows get introduced.

Want to enhance the Photoshop experience by doing a few things you never imagined about? Here are five most amazing ones. These are equally exciting from novice users to experts.

  1. Want to get rid of perspective errors? It is possible with the feature available in the software. Go to the Edit option and choose Perspective Warp. Click on the image and activate the grid. Now you need to only align the grid to the right perspective. It makes a tilted perspective vertical. Deactivate the grid by clicking the Warp button on the Menu. Drag the pins and make the building straight. Once you are done, click on the checkmark. The changes are applied to the image. Isn’t it simple and user-friendly?
  2. When you enlarge a bitmap, it becomes blurred. Want to do it without compromising on the sharpness of the image? Photoshop does it for you. The quality loss is so negligible that you won’t even notice it. You need to go to the Image Size option in the Image menu. There is a Resample option in the bottom. It has further sub-options to control the quality of the image. You can increase the size without making the image blurred.
  3. When you have similar images where similar change has to be applied, it becomes quite boring to do it again and again. No need of doing repetitive, mundane work. You have the option of applying the change to multiple files. What you need to do is; load multiple files into a single document. Apply effects on the stack; it’s done! You have the flexibility of skipping a few images in the stack. Load the files first to the stack by clicking File-Script-Load files. This facility gives great flexibility and convenience.
  4. Conversion of format to a batch of images is possible using Image Processor option of Script sub-menu of File menu. When you are required to change format quickly, this tool is incredibly useful. It is possible to control compression and compatibility settings without hassles. You can save the image in any of the popular formats such as JPEG or TIFF.
  5. You can reverse the preference file settings to the default settings if it is causing trouble. Undoubtedly, preference file is a convenient way of applying settings, but it causes strange problems sometimes. You spend a lot of productive time to isolate the fundamental cause, but nothing happens. The situation is more troublesome when your system goes pathetically slow and crashes. There is a simple way of removing the settings of preference file. You need to go to the directory structure and delete the file. Now close the Photoshop session and restart. New preference file with default settings will be created automatically.

Click here to learn 35 new Photoshop Tutorials

A few incredible Photoshop skills you must learn

Everybody knows that Adobe Photoshop is the best software for image manipulation of professional levels. It is a multipurpose, versatile tool which is equally useful for website designers, layout designers, and product designers. Whether you are a novice user or intermediate, it is highly important to learn a few skills that are useful in the day-to-day application of Photoshop.


Layers make the work easy and manageable. You can decide the order images get displayed. Also, you can manage project easily by keeping parts of it separate. Layers menu allows you to group or merge layers. Also, you can duplicate layers using the menu. The layer is the best way of overlapping images without any problem. It offers superb control on the design and layout.


It is the fundamental tool when you work on Photoshop platform. Therefore, it is highly important that you learn the basic and advanced skills of using it. When you master the use of brushes, it gives a good understanding of other tools such as clone stamp or eraser. Three things you must learn; how to use the right brush for the right purpose, how to decide about the hardness and size of the brush, how to change brush flow or opacity as per your requirement.

Transform Tools

When you want to resize or manipulate images, no tool can beat the Transform tool. Free Transform tool is the best choice because it gives choices to rotate, skew, scale, or distort images. There are multiple combinations possible by using Shift, Alt or Ctrl keys. You can use them for creating wonders using Photoshop.

Masking tool

Different types of masking are useful in performing different things. When you use brush or selection tools, masking allows you to isolate certain portion of it. You can make required changes later in the masked portion. Selective rendering of the image by making part of it invisible is the basic purpose of masking tool.

Clone Stamp

When you grab the fundamental skills of Photoshop, now it is the turn of using the Clone Stamp. Yes, it is indeed a great fun using clone stamp. It copies a certain portion of your image canvas for retouching purpose. You will find several adjustment choices just like the Brush tool. It takes some time to learn the use of it. However, once you are familiar with it; you can create wonders using clone stamp.

Selection Tools

Though there are several selection tools in Photoshop, two are most widely used. They are Lasso and Marquee tools. Lasso is very much useful for freehand drawing whereas the latter is useful in creating ellipses, single pixel rows and columns, or rectangles.

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Learn Photoshop