Ad agencies are companies involved in publishing advertisements. An advertisement or “ad” is anything that draws good attention towards a product or service. Basically, advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

In today’s world, ad agencies use every possible media to get their message through. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities. Ads are usually designed by an advertising agency for an identified sponsor, and performed through a variety of media.

The advertising industry is made of companies that advertise, agencies that create advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it to the last mile to the customer or receiver.

Types of Advertisements run by Ad Agencies

Print Advertising– print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

• Ad agencies can choose from a wide range of different types of newspapers, including local, regional or national titles published in daily, evening, weekly or Sunday editions. Advertisers can buy different sizes of advertising space.
• Magazines offer advertisers extensive choices of readership and frequency. Consumer magazines cover a wide range of interests, including sport, hobbies, fashion, health, current affairs and local topics.
• Advertising on billboards and posters give ad agencies the opportunity to reach consumers on the move. Advertisers can change the messages on billboards and posters at a frequency of their choice. Posters or billboards in train stations, airports or busy town centers have the potential to reach large groups of consumers.
• Ad agencies use direct mail to reach smaller target audiences or selected prospects. Direct mail often take the form of a letter, brochure or flyer sent via the postal service.
• Print media advertising offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership.

Digital Advertising– also called the internet advertising is when businesses uses internet technologies to deliver promotional advertisements to consumers.

• Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or websites and affiliates programs.
• Digital advertising basically allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
• While it is dangerous to generalize about media costs given the wide array of choices within each medium, digital advertising can generally be seen to be among the most efficient means of reaching an audience.
• Digital advertising is providing its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register.

Guerrilla Advertising– Also known as ambient media, guerrilla advertising has become prominent over the last 20 years. It is broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Guerrilla advertising i.e. marketing basically focuses on creative ideas and innovation, not a large budget.

Broadcast Advertising– A mass-market form of communication including television and radio, broadcast advertising has been the most dominant way to reach a large number of consumers.

• As an broadcast advertiser, you will pay for a spot based on multiple considerations, including length, the time the spot goes out, which channel it is on, and most importantly , which show is arising at that time.
• This purchase will be handled by the media department of an advertising agency or a media buying agency, whose job is to negotiate the best rates and times for the commercials.
• Since different types of advertising has taken their way up, but broadcast advertising is still a popular way to reach millions of people, especially when the super bowl comes around.

Outdoor advertising– also known as Out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of their home. It includes billboards, bus shelter posters, fly posters and even those big digital boards.

Public service Advertising – PSA are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio, but are also being heavily promoted online these days.

Product Placement Advertising– product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. It’s a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic.

Cell phone and mobile Advertising– this is a relatively new form of advertising which uses cell phones, iPad, kindles, nooks and other portable electronic devices with internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook. This kind of advertising interacts customers at a must faster rate as nowadays socially people are connected more easily.

Advantages of Advertising

• Introduces a New product in the market– advertising plays an important role in the introduction of a new product in the market. It gives any new product the right platform to reach to the target audience. It stimulates the people to purchase the product.
• Increased sales– advertisement facilitates mass production to goods and increases the volume of sales. In short, sales can be increased with additional expenditure an advertising with every increase in sale, selling expenses will decrease. Advertising make the thing more popular among almost all people which in turns results in increased sales.
• Expansion of the market– advertising enables the manufacturer to expand his market. Basically it helps in exploring new markets for the product and retaining the existing markets. Advertising convinces the people by making s wide reach among their hearts about the manufacturer products.
• Enhances goodwill– advertising results in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. With the repeated advertising and better quality of products, it brings more reputation for the manufacturer and enhances the goodwill there by.
• Educate the consumers– advertising is dynamic and educational in nature. It familiarizes the customers with the new products and their diverse uses and also educates them about the new uses of existing products. It makes the customer aware of the latest trends that are being held in market.
• Better quality products– different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.
• Supports salesmanship– advertising greatly supports the work of a salesman. The customers are already familiar with the products which the salesman sells. Which in turn results in reducing the selling efforts of the salesman.
• High standard of living– The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

An advertising Agency like Vivitsa creates ads & plans as to how, when and where it should be delivered and hands it over to the client. We take all the efforts for facilitating marketing of the products to clients. Here are the detailed roles –

• Create ads on the basis of information gathered about product
• Research on the company, product as well as reactions of the customers
• Plan for the media type to be used, when and where to be used and for how much time
• Also takes the feedback from the clients as well as customers and then decide the further line of action

In a city like Mumbai, advertising is all the more effective because of the teeming population which is used as the lifeline of the city. Mumbai is a city of stars, advertising in Mumbai matters a lot as the focus is to cover the huge crowd all over the city.

There are a number of ad agencies in Mumbai, but selecting the best one is the toughest of all.

A successful ad agency will spread the word about your products and services, attract customers and generate sales. We offer end-to-end creative solutions and are known for our fierce passion for good results. We have a talented pool of resources who provide that vital element of elasticity which manifests in creatives that builds beliefs for our brands. Our job is to make the consumer believe that is worth including the brand in everyday life at the cost incurred.

Contact us for a delightful experience for your advertisement!